Showing posts with label Social Media Marketing. Show all
posts
Showing posts with label Social Media Marketing. Show all posts
How to Easily Start Your Fun New IGTV Channel
I mean if a picture is worth a thousand words then a video should be worth hundreds of thousands if not more.
I am writing this because one of my readers asked me to, after reading my previous article on some
interesting facts you should know about IGTV.
I am slowly falling in love with the platform and have even made a few videos on my personal IG page to prove it.
Welcome to My
Channel 🙂
It is ridiculously easy to create an IGTV Channel. And if you already have an Instagram account then you are just a few steps away.
Step 1: Ensure that you have updated you Instagram app and can see the IGTV icon at the top bar.
Step 2: Open the IGTV icon or app, click on the settings icon on the right hand side of the screen and select Create Channel.
Step 3: When you select Create Channel you will be welcomed with the screen below. Click next and follow the prompts.
Step 4: On the final slide after clicking next a couple of times, click on Create Channel and you are done!
Notice below that the settings icon is now replaced with your pages icon.
Once you click on the icon with your profile picture on it, you can upload a video from your camera roll using the plus button.
Like I said, it is quite easy to start your channel and become a video creator too. In the next blogpost I will be sharing some tips on great phone apps you can use to add music and text graphics to make your IGTV channel a lot more spicier. Please note this is what I have experienced and researched so far. The possibilities are endless on how IGTV is bound to evolve. Until next time let's keep exploring with IGTV.
7 Quick, Interesting Facts You Should Know About IGTV.
By now I'm guessing you've heard about IGTV, and maybe watched some videos on it. If not, not to worry: you are about to learn some very interesting facts about it. For starters, as the name suggests, IGTV simply stands for Instagram Television - a television for the mobile generation.
Here are 7 more things you need to know about this new Instagram update.
1. IGTV is like Instagram's YouTube for mobile.
The main difference is that its videos are meant to be shot and edited vertically. That means the
end result will not force the user, which is you and me, to rotate our phones in order for us to
enjoy the experience.
2. Its focus is on awesome phone user experience.
More and more people are going online on their phones today than they were a decade ago. Plus it's
also getting cheaper and cheaper to do so. We do not need statistics to prove that; the evidence
is everywhere, from your 5-year-old nephew who can find and launch a game app on your phone to
your 80-year old grandpa who texts you using WhatsApp.
It was very prudent of the Instagram team to come up with IGTV because the future is mobile and
the future is here. User experience is always key to online businesses which are keen on making a
good impression on their users.
It would be great if we all took a leaf from Instagram's bold move to make the right kind of
changes to our own brands. I, for instance, will be launching a more user-friendly and mobile
responsive website soon, so watch out for it.
3. It is downloadable and updateable.
IGTV comes both as a standalone phone app and as a video section on the main
Instagram app(once updated). Now, I bet I am not the only one who often runs out of space on
my phone. The fact that they thought of people like us is just super. All we need to do is update
our Instagram app and voila, we are well on our way to creating our very first IGTV channel.
4. It has a clickable link.
If you have been using links on your Instagram business page bio, you know how hard it is to get
people to leave their feed and open your profile to click on it. I am speaking for those of us who
are yet to reach 10,000 followers in order to be able to use the swipe up feature in our
IG stories.
On IGTV, the playing ground is leveled for brands and businesses, whether they have less than 1000
followers or more than 10,000 followers. Now anyone can add a clickable link in the description of
their IGTV video. How cool is that?
5. IGTV supports longer videos.
Instagram stories is said to have been started in order to prep users for IGTV. If you have used
Instagram stories, you know how annoying it gets at times because you can only upload 15 seconds
of a video at a time.
At the moment, you can upload a maximum of 60 minutes if you have a following of 10,000 and above,
and a maximum of 10 minutes if you have a following less than that on IGTV. Whichever way you look
at it, that is a major improvement from what we are used to. This is even said to be subject to
change in the near future to allow us to post a limitless amount of video time.
6. IGTV can share videos directly to WhatsApp.
We all know the vast number of people using WhatsApp today, I mean even our grandparents use it.
Thanks to this upgrade, you will be able to share your IGTV videos outside of Instagram to any
Facebook-owned platform - that includes WhatsApp and Facebook itself. This ability to easily share
videos from IGTV will just continue to blow up the impact the platform is bound to have on the
future of video consumption.
7. Instant video playback and a feature that remembers where you left off.
This means as soon as you open IGTV, videos will start playing. If you happen to leave the video
for a while, you will also be able to be directed back to where you left off in order to finish
watching the video.
If you are a content creator then it would be wise to make your video super interesting,
informative, short and sweet. That way people will watch it till the end and you will leave a
great impression that will make the same people watch out for your next videos.
Before I go, it is important to note that IGTV will give creators a chance to showcase their
creativity in an environment that is free from advertisements, since the platform is currently not
showing any. If you're interested in the future of video consumption, I believe this is the time
to join the platform in order to learn and grow before it gets saturated and advertisements start
showing. It is also said that just like YouTube, the platform will also develop a way to
compensate its content creators. I hope these quick facts have given you the confidence to start
your own IGTV channel.
The Incredible Events That Led To My All Expense Paid Trip To India.
It all started like a joke; I mean the idea of an all expense paid trip to incredible India. And not for a few days or a week, but 3 months. It sounded too good to be true.
"Wendi, I bet you are applying," a friend teased on our way home from the digital
marketing training we were doing by Kuza
Biashara. I nodded and smiled.
I had decided that if I was going to go through with this application, then the least I could do
was stay positive. That meant belittling the little voice in my head that whispered doubtful
thoughts to my mind.After a couple of internal debates and consultation with family and friends,
I applied around May this year.
Immediately after the digital marketing training, I got a day internship at Securex Agencies ltd. And in the evenings, I would go
for free creative entrepreneurship classes courtesy of the Go Downs Art Center.
With all these things to do, I totally forgot about the application. So it came as a pleasant
surprise when I received an email towards the end of my creative entrepreneurship classes
informing me that I had been shortlisted for the position.
The position was on digital marketing and the interview was scheduled on the same day as the
graduation, at 1p.m.My graduation presentation ended a few minutes past
1pm, and I further delayed a bit to watch Sarah of Sama Paints make her presentation. So I ended up a little late
for the interview
The graduation took place at the Crowne Plaza in Upper Hill and before it started, I had gone to
talk to the guy in charge of booking rooms to ask if I could get an empty room later during the
day to do a Skype call in.
The guy I met was very pleasant and although he left early for the day, he made arrangements
with the person who took over after him so that I got a room. It was 1.30p.m. when finally I
settled down for the interview.
There were around 5 people on the panel from Nairobi, Kenya, Chennai, India and Geneva,
Switzerland. My current supervisor in India who was the main interviewer, noticed how tense I
looked and asked me to breathe and relax.
I apologized about the delay and mentioned that I was just about to graduate seeing that I was yet to receive my certificate and I had left some of my classmates giving their presentations.
I apologized about the delay and mentioned that I was just about to graduate seeing that I was yet to receive my certificate and I had left some of my classmates giving their presentations.
The interview went pretty well and weeks later when I was just about to finish my digital
marketing internship at Securex Agencies, I received an email letting me know that I passed the
interviews.
Soon afterwards, I started receiving emails from International Trade Center, the sponsors of the
initiative dubbed SITA (Supporting Indian Trade and Investment for Africa) regarding my travel
preparation. What seemed like a really big dream ended up to be an experience that is currently
shaping my career path as I write this, in ways I never foresaw.
A year ago I shared how my interest in digital marketing
started , and I am encouraged by the comments that keep streaming in a year and
some months later.
See, a dot may seem insignificant on its own until you add a few more next to it and
voila! I am a pointillism (dotted artwork) artist and I have an intimate relationship with
dots.These dots are very silent at times and thus they are used
to going unnoticed; yet without them something will be incomplete. Pay attention to the dots in
your life, the precious moments that turn your life around, don't let any doubtful thoughts come
in the way between you and your next dot.
"You cannot connect the dots by looking forward; you can only connect
them looking backwards. So you have to trust that the dots will somehow
connect in the future." Steve Jobs.
It has been a while since my last post, which has been a period of my life that will
remain engraved on my mind as part of my many dots. I am back though so stay tuned for some
crazy experiences and beautiful artwork from India among many things. Until next time.
AA
Wendi Mutisya
Building Digital Footprints
"When you are on a lonely path, make sure you leave a trail so no one ever feels lost on that
path"
by Sriram Bharatam CEO & Founder of Kuza Biashara.
Are you a trail blazer?
Are you a trail blazer?
Last year I actively embarked on a journey. A journey towards social media and digital marketing.
I shared a bit of my experience here with you.
However, at some point I felt overwhelmed and my social media activity tanked. This is because my
efforts to boost my online presence did not seem to pay off. It also felt lonely because I had not
identified someone who I could journey with.
#SheGoesDigital Team
2017 came with it's share of blessings though. Along with other 49 ladies. I got shortlisted as a
beneficiary of a free social media/ digital marketing skills training by Kuza
Biashara. In partnership with International Trade Center.
The selection process was very rigorous and it was humbling when I received a congratulatory
email. On our first day we were told that we had been selected out of an applicants pool of around
600 ladies. That, proof enough that many people are embracing Digital and Social Media Marketing
as potential career paths.
I am very grateful to Kuza Biashara for the opportunity they granted us. I finally got to meet
like minded people who were experiencing similar challenges. True to his words,Sriram had left a
trail behind so that we would never feel lonely on that path again.
We are now spoiled for choice on who to pick as accountability partners. In addition to that Kuza Biashara is willing to support us, even after the training as we continue working on our digital marketing endeavors.
We are now spoiled for choice on who to pick as accountability partners. In addition to that Kuza Biashara is willing to support us, even after the training as we continue working on our digital marketing endeavors.
Thank you Sriram
I did not pay attention to how many days were left for the
training to end so when it was announced that it was coming soon. My heart sank. I will really
miss the #shegoesdigital team.
The sessions were so informative, interesting and engaging. Special thanks go to Paul Hughson the awesome trainer that took us through a huge percentage of the trainings. His attention to detail and ability to draw examples globally and locally was impeccable.
Paul
One exciting topic we learnt from Paul was Phygital Marketing. Phygital marketing combines popular trends in physical marketing and digital marketing.
Imagine doing your shopping while waiting for your ride home. Tesco now known as Homeplus banked on Korea's busy lifestyle.They brought virtual stores where the people were. Which was at the subway stations.
The only requirement was to own a smart phone. This is because they would need to use smart phones to shop by scanning the QR code of the images of the items they wanted to purchase on posters stuck on the subway walls.
The online purchase would then be delivered to them once they got home. As a result online sales increased tremendously.
Another store that has really worked on it's phygital marketing is Amazon. So cool!
His words of encouragement and tips on how to improve will go a long way. My take home from Keru was that it is better as a blogger to write one article well than to hastily write many low quality ones. His success on Kuza Biashara's blog also set a great example. It was evident that he actually did what he preached.
Since this is an Art and Tech blog. I will be sharing some of the tips I learnt during the training here with you so stay tuned. You could also subscribe to this blog so that you can receive updates on new posts directly as they come.
Keru
We all need the ability to communicate effectively and build rapport with our online audience.
That way they will be more receptive when we introduce a new product or idea to them. This is
where Avni Shah came in. She introduced NLP (Neuro Linguistic Programming) to us.
We all looked forward to her exciting sessions. She always kept us engaged. The sessions revolved around concepts such as building rapport, eye patterns and perceptual positions just to mention a few.
These concepts are very important for anyone who talks and deals with other human beings, which is all of us. Just be careful when we meet and I ask you a question.
There are specific eye patterns that can help someone tell if you are lying or trying to recall a past experience. Alternatively you could try extend your blinks so that I don't tell if you are lying 😉. I will really miss Avni and her fun sessions.
We all looked forward to her exciting sessions. She always kept us engaged. The sessions revolved around concepts such as building rapport, eye patterns and perceptual positions just to mention a few.
These concepts are very important for anyone who talks and deals with other human beings, which is all of us. Just be careful when we meet and I ask you a question.
There are specific eye patterns that can help someone tell if you are lying or trying to recall a past experience. Alternatively you could try extend your blinks so that I don't tell if you are lying 😉. I will really miss Avni and her fun sessions.
Avni and Mariam (a fellow trainee) during one of the sessions
Social media is facilitating online communication in a big way. Which is an important thing
in this age where more and more people want to be their own bosses. and even more want to build
their personal brands.
The sessions during my time as a Digital and Social Media Marketing Trainee at Kuza Biashara
taught me many things. I can only mention so much on this post.
However more follow up posts are coming soon. So stay tuned, better yet drop your email address on the subscription box on the far right side of this blog for updates on new content.
Special thanks also go to Mugure, Vaines, Esther, Julius, Cleopatra, Stanley, Yvonne, Chris and my fellow ladies for your awesomeness. You are all gems in my life. For all those who organized this training directly or indirectly we are grateful and we will always remember the sacrifices you made for us. Lots of love from me to you.
AA (Auspicious Art)
Wendi Mutisya
However more follow up posts are coming soon. So stay tuned, better yet drop your email address on the subscription box on the far right side of this blog for updates on new content.
Special thanks also go to Mugure, Vaines, Esther, Julius, Cleopatra, Stanley, Yvonne, Chris and my fellow ladies for your awesomeness. You are all gems in my life. For all those who organized this training directly or indirectly we are grateful and we will always remember the sacrifices you made for us. Lots of love from me to you.
AA (Auspicious Art)
Wendi Mutisya
Subscribe to:
Posts (Atom)
